Choosing an Email List Service
Should you outsource or do it inhouse? If you are considering outsourcing, read this article on what to look for in an email list service.

The Eight Deadly Sins of Opt-in Email Marketing
An article derived from actual emails that went awry. Here is a list of what NOT to do when using email marketing.

Creating an Opt-in Email Newsletter
An overview of the process of creating an email newsletter and sign-up form from your web site.

Email and the Limits of Technology
Why you cannot rely on technology to sell for you. You'll still need to know the principles of selling, direct mail, and building a relationship.

All About Blacklists special to the Opt-in Email Marketing Resource Center
Learn about the major blacklists, how sites get on blacklists, and how to check to see if your web site is on one.

New Realities for Email Marketing by Lee Traupel
Spam is becoming a bigger problem and open rates of opt-in email are dropping.This article offters strategies to increase the efficacy of your permission-basedemailcampaigns.

Bulk Email vs. Opt in Email by Jim Daniels
A comparison of the pros and cons of unsolicited commercial email vis a vis opt-in email.