The Benefits of Email Marketing by Josh Carlton
Learn how email marketing can benefit your organization.

New Realities for Email Marketing by Lee Traupel
Spam is becoming a bigger problem and open rates of opt-in email are dropping. This article offters strategies to increase the efficacy of your permission-based email campaigns.

An Email Marketing 'How-to' by Jim Daniels
An explanation of list rental, opt-in email, newsletter advertising, and autoresponders.

Effective Email Marketing Techniques by Ron Evans
Email marketing when used correctly, can be one of the most effective marketing techniques around. This article breaks down the basics.

Choosing an Email List Service special to the Opt-in Email Marketing Resource Center
Should you outsource or do it inhouse? If you are considering outsourcing, read this article on what to look for in an email list service.

The Eight Deadly Sins of Email Marketing by Ron Evans
An article derived from actual emails that went awry. Here is a list of what NOT to do when using email marketing.

Creating an Email Newsletter by Ryan Allis
An overview of the process of creating an email newsletter and sign-up form from your web site.

Email and the Limits of Technology by Chris Maher
Why you cannot rely on technology to sell for you. You'll still need to know the principles of selling, direct mail, and building a relationship.

The Marvelous, Mysterious Life of an Email Newsletter by Chris Maher
Follow the journey of an email newsletter through metrics and anecdotes as it passes through, 'power users,' 'content analysis,' reader feedback,' 'forwardings' and 'unsubscribers.' A primer on analyzing your audience and turning readers into buyers.

All About Blacklists special to the Opt-in Email Marketing Resource Center
Learn about the major blacklists, how sites get on blacklists, and how to check to see if your web site is on one.

Bulk Email vs. Opt in Email by Jim Daniels
A comparison of the pros and cons of unsolicited commercial email vis a vis opt-in email.

Low Cost Email Marketing by Jim Daniels
How to run an email marketing campaign without breaking the bank.

Does Your Email Look Like Junk Email? by Bob McElwain
How to make sure your subject line and opening copy for your permission-based emails do not come off as spam.

Five Ways to Use Email to Close the Sale by Ron Evans
Email marketing, like any other form of marketing, is designed to lead to an actual sale. This article concentrates on how to create 5 types of emails that result in an immediate sale.

Revisiting the Email Newsletter by Chris Maher
It's not you, you, you. It's them. Forget case studies and press releases. Educated your prospects and subscribers in your newsletter with the information they want.

Some Things to Think About Before You Launch Your Next Email Campaign by Chris Maher
Rememeber--It's really person to person communication, not business to business. Learn how to avoid brand speak-the talk of the undead when communicating with prospects.

How To Optimize Your Email Marketing Campaigns Through Testing by Ron Evans
This article describes how to optimize your email marketing campaigns by testing different variations on the message, the creative, the timing, and the frequency.

Timing is Everything with Email Marketing by Ron Evans
Depending on whom you are trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to your message. This article talks about the best timing and frequency for your email marketing campaigns.

Email Marketing Metrics that Count by Ron Evans
This article discusses which information to gather, how to calculate the "baseline" results for a mailing, and ways to track your overall performance over time for your email marketing campaigns.

Managing Your Email List by Ron Evans
Your company's email list is one of the most valuable assets that you possess. This article describes many of the things that need to be done (or NOT done) to protect and cultivate this important resource.

Ways to Build the Size of Your Lists by Ron Evans
This article talks about some of the ways you can use your interactions and marketing efforts in the real-world to help build your email marketing lists.

Email Marketing: Getting Started by Andrew Morgan
Outsource your email marketing or do it in-house? Email marketing is not an expensive decision but it could be if you don't think it through.

Combining Email Marketing with Web Marketing by Ron Evans
For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "hand-raisers" to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing.

B2B Email Marketing Rules According to Me by Chris Maher
These ten rules are a must read for you *before* you click 'Send' on your next business to business campaign.

Example of a Bad Email 'Newsletter' by Chris Maher
View this example of email marketing done incorrectly and learn what can be done to do it right.

Effective Use of Personalization in Email Marketing by Ron Evans
When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way.